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Digital Marketing Executive
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Job description:
Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Planning and monitoring the ongoing company presence on social media
Launching optimized online advertisements to increase company and brand awareness
Manage and maintain the companies owned media, including websites, mobile apps, and email/CRM software, etc.
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Manage SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
Requirements
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Must be a graduate
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